Food studio

Recipe development (with styled photography)

Great recipes are story-telling tools that encourage audiences to engage with brands and products in a positive, organic way. People eat with their eyes first, and visually stimulating recipe images rate amongst the most popular digital content out there. I believe that a recipe should be accessible (familiar ingredient list), simple (method) and achievable (results that look similar to the picture).

I often collaborate with professional photographers to provide a seamless all-in-one package.

(Images above created for exclusive partnered blog content on TheFoodFox | Recipe development & food preparation by Ilse van der Merwe | Photography by Tasha Seccombe | Styling by Ilse van der Merwe & Tasha Seccombe.)

Food & wine pairings (with styled photography)

Wines are mostly created with food gatherings in mind, yet most winemakers are looking for a flavour expert to create spot-on recipe pairings for their wines. Creating recipes that complement specific wines have always been one of my great passions. Including your wine in an original recipe image is a great marketing tool for digital and print use.

I often collaborate with professional photographers to provide a seamless all-in-one package.

(Images above created exclusively for Ernst Gouws Wines, Spier Wines & Rupert Wines | Recipe development & food preparation by Ilse van der Merwe | Photography by Tasha Seccombe | Styling by Ilse van der Merwe & Tasha Seccombe.)

Styled product photography

Food artisans, producers and distributors can add tremendous value to their perceived offering with the addition of professionally styled product images – whether for their own catalogues, for marketing material or for social use. Fresh produce like seafood or specialized products like aged cheeses are not always easy to snap at the warehouse, but in a controlled environment using professional equipment, it becomes art.

I often collaborate with professional photographers to provide a seamless all-in-one package.

(Images above created exclusively for Wild Peacock Products & Magpie Emporium | Photography by Tasha Seccombe | Styling by Ilse van der Merwe & Tasha Seccombe.)

Cooking videos

We live in a visual era where short cooking videos have demystified outdated, complicated cooking. Millions of home cooks are inspired to try new ideas. I make short cooking videos that are simple, realistic and inspiring. Let’s get cooking!

(Videos above created exclusively for Montagu Trusted Quality Snacks, Le Creuset & The Food Fox | Videography, editing, food preparation & styling by Ilse van der Merwe.)

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